How E-Commerce has changed the Men’s Fashion Industry

The Indian fashion retail industry has seen an Impressive growth since the E-Commerce has footstep In the Fashion Industry & its impact is very effective and eminent. The Several Significant Changes which Indian Fashion Industry has faced in the recent years is that the small and medium level businesses are embracing technology and innovation at a pace and it has also indicated countries evolving fashion retail market.

How E-Tail has grown in India

E-tail has started world over in the year 2007, with the increasing Internet Presence, Payment gateways and computing on mobility presence that has completely changed the consumer behavior and approach for shopping from E-tail with the Increasing usability of Internet.

Online growth has seen a disruptive trajectory across bigger markets like US, Organised retail penetration Is very high in these type of countries and multi-channel retails are leading the industry in a most prominent manner. Whereas the newly introduced markets like India where only 10% retail is organised & China has only 20% of the organised retail market. Now only web-organised played are dominating the market and it has given the lowest organized retail penetration.

Contribution of Men’s fashion in E-tail industry

E-tailing in India has started with books and Media as a key category, Electronics were then introduced and next was Apparels. Also Lifestyle has gain impressions in very next level. The other most categories which has found its existence in the e-tail businesses are Baby care, home and living, jewellery etc.

Electronics is leading the market with almost 40-45% of market share in the recent times. Followed by the Apparels and lifestyles which contributed 30% of the market with the rest being captured by other categories. It has been assumed that this market no. will not see any major changes till 2020.

Also currently men’s fashion industry is dominating almost 52-55% of total market share in the apparel and lifestyle categories, whereas women’s fashion industry is contributing to 38 – 42 % of the total market share. Also, kids fashion are contributing 5 – 10% of the total market share. You can also view to similar stores like- Adidas Coupons | Agoda Coupons |  Ajio Coupons |

What are the key growth drivers in the E-tail of India?

E-tail market in India will grow with almost 5% in the year 2016 with about 6-8% in the year 2020, these growth will be driven by a number of factors that can be classified under four broad categories: Improved Supply Side, Digital Penetration, Limitations of brick and mortar stores and growth of internet habitual users.

1. Improved Supply Side – The Improvised Supply of Products, Availability of deals & discounts, other promotions, and cash on delivery, wider product range, easy returns, and fastest delivery has played a major role in improving the supply side.
2. Digital Penetration – It is growing at a higher pace, as physical and digital space converges, people are penetrated digitally.
   
   
3. Limitations of Brick and Mortar stores – It is presented in India from more than Two decades, now they people are shifting towards the new way of shopping, many of brands has started to entering it.
   
   
4. Growth of Internet users – People are getting addicted to Internet day by day, the no. of internet users are increasing. With the growing niche of internet users, it will definitely help to grow the numbers of E-tail Industry.